Post by account_disabled on Feb 24, 2024 10:20:58 GMT
Food trends: how important it is to monitor the market It is true that we are what we eat, but it is even more true that in diverting food consumption, companies can play an important role, on the one hand by orienting the market, on the other, by studying and supporting it: product innovation, in fact, it is inspired by consumer habits, ongoing changes, and often reflects the evolution of society. Anyone who manages an editorial project in the food sector, as Noetica does with Il Giornale del Cibo , should never neglect this aspect, and should keep their eyes focused on upcoming news , because market trends often anticipate consumer needs, and there they say what search tools are not yet able to tell us. So let's start right here, and see what the trends are for 2022 according to large-scale retail trade . Food trend 2022 according to Whole Foods Market non-alcoholic drinksThe first consideration we can make is that the pandemic has made it clear that attention to sustainability, to the origin of food and to health is no longer a trend, a fashion of the moment, but a conscious orientation on which a large part of consumers are not willing to take steps backwards. People choose products that offer added value , whether it is a health property, a cultivation method, or a technological innovation.
With respect to these trends, Whole Foods Market, an American large-scale retail trade company , recently acquired by Middle East Phone Number List Amazon, presented its seventh annual report which identifies food trends , with a focus on the US market, but with projections at a global level. In the top 10 food trends for 2022 we find: Urban agriculture, hyperlocal products from soilless cultivation Yuzu, the citrus fruit of the East Reducetarian diet The Hibiscus flower as an ingredient for creams and drinks Non-alcoholic drinks Perennial grains that respect and help the environment Healthy sunflower seed snacks Moringa, the superfood against tiredness Sparkling drinks with added prebiotics and probiotics Turmeric in every product The point of reference for this research is the States, will it also be the same in Europe and, specifically, in Italy? What has changed with the pandemic: between climate activists and flexitarians, the environment wins The Coop 2021 Report published last autumn tells us about it , drawn up by the Research Office of Ancc-Coop (National Association of Consumer Cooperatives) with the scientific contribution of Nomisma , the analysis support of Nielsen and the collaboration of Gfk, Gs1-Osservatorio I imagine, Iri Information Resources, Mediobanca Research Office, Npd, Crif, Tetra Pak Italia.
For Il Giornale del Cibo we interviewed Valentina Quaglietti, Nomisma project manager and team leader in managing the project, according to whom " the company has already changed and after the stress test it reacted by reviewing its habits and also its priority values". 40% of Italians identify attention to the environment as of primary importance and 10 million fellow citizens are ready to revolutionize their daily lives and seek sustainability in everyday life , starting from the choice of products to purchase. The key words that indicate the direction that Italians' choices will take in the coming months and years are, once again, #territory, #sustainability, #tradition, but also #innovation . plant-based foods In fact, if in 2020, at the beginning of the pandemic, we witnessed an approach to food "as a refuge", for which the trend was emotional eating , which pushed us to eat too much and in an unbalanced way, the latest Coop report tells us that in 2021 Italians increased their consumption of fruit and vegetables and quality food, as also demonstrated by the most widespread eating styles that emerged in the survey. 29% of Italians identify with the Mediterranean Diet, while 53% feel they are experimenters of multiple styles, 18% identify with organic and 15% define themselves as climatarians, as they try to buy local and organic products, to reduce their environmental impact.
With respect to these trends, Whole Foods Market, an American large-scale retail trade company , recently acquired by Middle East Phone Number List Amazon, presented its seventh annual report which identifies food trends , with a focus on the US market, but with projections at a global level. In the top 10 food trends for 2022 we find: Urban agriculture, hyperlocal products from soilless cultivation Yuzu, the citrus fruit of the East Reducetarian diet The Hibiscus flower as an ingredient for creams and drinks Non-alcoholic drinks Perennial grains that respect and help the environment Healthy sunflower seed snacks Moringa, the superfood against tiredness Sparkling drinks with added prebiotics and probiotics Turmeric in every product The point of reference for this research is the States, will it also be the same in Europe and, specifically, in Italy? What has changed with the pandemic: between climate activists and flexitarians, the environment wins The Coop 2021 Report published last autumn tells us about it , drawn up by the Research Office of Ancc-Coop (National Association of Consumer Cooperatives) with the scientific contribution of Nomisma , the analysis support of Nielsen and the collaboration of Gfk, Gs1-Osservatorio I imagine, Iri Information Resources, Mediobanca Research Office, Npd, Crif, Tetra Pak Italia.
For Il Giornale del Cibo we interviewed Valentina Quaglietti, Nomisma project manager and team leader in managing the project, according to whom " the company has already changed and after the stress test it reacted by reviewing its habits and also its priority values". 40% of Italians identify attention to the environment as of primary importance and 10 million fellow citizens are ready to revolutionize their daily lives and seek sustainability in everyday life , starting from the choice of products to purchase. The key words that indicate the direction that Italians' choices will take in the coming months and years are, once again, #territory, #sustainability, #tradition, but also #innovation . plant-based foods In fact, if in 2020, at the beginning of the pandemic, we witnessed an approach to food "as a refuge", for which the trend was emotional eating , which pushed us to eat too much and in an unbalanced way, the latest Coop report tells us that in 2021 Italians increased their consumption of fruit and vegetables and quality food, as also demonstrated by the most widespread eating styles that emerged in the survey. 29% of Italians identify with the Mediterranean Diet, while 53% feel they are experimenters of multiple styles, 18% identify with organic and 15% define themselves as climatarians, as they try to buy local and organic products, to reduce their environmental impact.